Best Meltwater Alternative: Track TikTok, Instagram & YouTube Data
Need a more powerful alternative to Meltwater? Monetize.ai tracks viral content and performance across TikTok, Instagram, and YouTube — giving you deep insights to grow faster and stay ahead.
Meltwater Alternative: Cross-Platform Social Media Monitoring Tool
Meltwater is a social media monitoring and brand tracking tool that covers platforms like Facebook, Instagram, Twitter, and YouTube. It helps users monitor brand mentions, analyze sentiment, and engage with audiences in real time. However, Meltwater lacks in-depth content and performance tracking for video platforms such as TikTok, Instagram Reels, and YouTube Shorts. In contrast, Monetize.ai focuses on cross-platform video analytics, providing powerful tools for tracking account and video performance, identifying viral content, and optimizing content strategies across TikTok, Reels, and Shorts.
Pros:
✅ Robust Brand Mention Monitoring
✅ Multi-Platform Coverage
✅ Sentiment Analysis
✅ Real-Time Alerts & Team Collaboration
Cons:
❌ No Support for Video Analytics
❌ Lacks Creator Account Monitoring
❌ No Video Grouping or Comparison Tools
❌ Limited Visual Reporting for Video Trends
Why Is Monetize.ai a Better Meltwater Alternative
Reliable Data Source
The best social media monitoring tool: Track TikTok, Instagram, and YouTube accounts and videos with one link. Collect deep data over time, filter, and export easily.
Monitor video performance metrics across all platforms.
Group and compare content to enhance campaign efficiency.
Identify effective content and key growth drivers to optimize video strategy.
Powerful Control Panel
Use social media monitoring tools to filter, sort, and explore data, uncover trends, and generate reports.
Real-time monitoring to detect data changes.
Track viral spikes and sudden content surges instantly.
Custom filters and grouping for precise account and content analysis.
Frequently asked questions
Meltwater is a social media listening tool for tracking mentions and sentiment. However, it lacks video analytics and creator performance tracking.Monetize.ai offers advanced monitoring for both short and long videos across TikTok, Instagram, and YouTube. It tracks views, engagement, and trends—making it ideal for content strategy and growth.For users focused on video performance, Monetize.ai is a more powerful alternative to Meltwater.
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While Meltwater offers broad social media monitoring, its video analytics and TikTok insights are limited, especially when tracking creator and content performance. Monetize.ai delivers deeper value with advanced video tracking across TikTok, Instagram, and YouTube—covering both short and long-form content. For brands and creators focused on video growth, Monetize.ai offers more actionable insights than Meltwater’s general listening tools.
The main difference is that Meltwater focuses on text-based social listening across social media and web, while Monetize.ai specializes in video performance tracking across platforms like TikTok, Instagram, and YouTube. Another key difference is that Meltwater lacks detailed metrics for creators and content, whereas Monetize.ai provides in-depth analytics on views, engagement, and growth trends.
That said, we actually recommend using both Meltwater and Monetize.ai together — one for broad brand listening, and the other for precise video tracking — to get a full picture of your social media performance.